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Successful Online Advertising in London

This course is designed for those who wish to develop an online advertising campaign for their business or organisation or re-launch an existing campaign to make it more effective.

The course will help you develop a targeted, effective campaign, using the right technology to get the right message to the right people.

Course Content
INTRODUCTION

Developing an online advertising campaign
What works and what doesn’t
What can be done in-house and what can be outsourced to an external interactive ad agency
What makes a site ad-worthy?
Where to advertise?
Analysing web logs
What are interstitial campaigns?
What is rich media and why should I use it?

MEASURING RESULTS
What are Impressions?
What are Pageviews?
What is a click through?
How do I measure cost per click?
What is a click through rate?

BANNER ADVERTISING
When to use banner ads and when not to
Banner ad sizes (Full, Skyscraper, Micro button, Vertical banner, etc)

USING POP-UPS
Why everyone hates pop-up

158 Waterloo Road
London
SE1 8SE
02073599880