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Please note: This course will not be accepting new students for enrolment after Autumn 2009

This course will prepare you for a career in retail management.

There is increasing demand for retail managers who have both managerial and creative skills to bring their stores alive. Emphasis is placed on the visual aspects of communicating ideas, products and services to customers. Themes include:

    * Consumerism
    * Change
    * Brand marketing
    * Internet communication.

Each year of the course contains learning units that contribute towards the development of your own enterprise skills, together with others that are more specific to the knowledge and understanding demanded by the retail sector. The course includes a period of work-based learning in year two which allows you to add experience to your CV whilst developing career opportunities and strategies.

This course is taught within the Faculty of Media.